Monday 14 October 2019
Business Presentation
Business is all about selling, whether it be a product, a topic, or a concept. When making a business presentation, the most important asset you have at your disposal is knowledge of your material. If you don't know everything about what you are selling, it's unlikely your audience will feel confident enough to buy.
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Case Study 1: Impact of not knowing the proper way of Business Presentation
As a sales assistant, Ali has been instructed by his boss to present their product to potential investor. The boss added, there may be a promotion if he pulled this off. Ali was excited. He rehearse his points all night to ensure he got his word correct.
At the day of the presentation, the investor were bored to death. Instead of presenting the product, he is lecturing about the product to the investor. Of course, there were no investment made to the product.
Ali was ashamed and in disbelief. Luckily, his boss was open about it and tell him to polish his presentation skills for other presentation in the future. Ali took his boss advice and started to attend business presentation class.
Case Study 2: Business Presentation that took too much time
Basri is a terrific storyteller. He is hired as a sales executive at a local car dealership. One day, his boss asked him to promote their car collection to a group of wealthy people. The boss added, there are bonus waiting if he pulled this off.
Basri was very confident he can pulled this off. After all, he has won many storytelling competition throughout school and university years. Winning the hearts of this group of wealthy people should be a piece of cake.
Unfortunately, things did not go well as expected. Basri took to long on presenting the product. Some of the wealthy audience left even before the presentation finished. Feeling disbelief, he asked one of the wealthy why some of their friends left before the presentation is finished.
He later learned that promoting a product is totally different from storytelling. The main features of the product must be present clearly however it must not took too much time. Also, Basri did not use materials aid such as brochure to promote the product.
Don't Miss Out!
Register Now To Attend Our BUSINESS PRESENTATION SKILLS Course.
Download The Registration Form Below
Click DOWNLOAD
Fill In The CONTACT FORM
or CALL En Shah at 011-25085983
Case Study 3: Benefits of Good Business Presentation
Daud is an average presenter. He works as a sales assistance for a telecommunication company. One day, his boss wants him to present the latest 5G internet package to potential customer. Thinking it was his big shot, Daud wrote up a plan.
He begin by making power point slides and adding graph, animation and anything that will interest his audience. He also wore formal to the presentation, to boost his confidence and to make customer felt confidence in him as a presenter. He ensure his presentation was short but gives an impact.
His preparation bears fruit. The customer subscribed to the package worth several thousand ringgit profit a month. He receives promotion and bonus from the boss. Daud was happy but does not use this success to be complacent. He goes to presentation class to further improve his presentation skills.
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